{"product_id":"9780273775089","title":"Ten Principles Behind Great Customer Experiences, the (Financial Times Series)","description":"\u003cp\u003eOverall WINNER - CMI Management Book of the Year 2014\u003c\/p\u003e\n\n\u003cp\u003e WINNER - Innovation \u0026amp; Entrpreneurship Category at the CMI Awards 2014\u003c\/p\u003e\n\n\u003cp\u003e Create a great customer experience whoever you are.\u003c\/p\u003e\n\n\u003cp\u003e Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.\u003c\/p\u003e\n\n\u003cp\u003e This book covers ten principles you can use to make real world improvements to your customers' experiences, whatever your business does and whoever you are.\u003c\/p\u003e\n\n\u003cp\u003e For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn't need to be complicated or cost a fortune.\u003c\/p\u003e","brand":"FT Publishing International","offers":[{"title":"Default Title","offer_id":52300583076151,"sku":"00000_00000_00000_00000","price":243.75,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780273775089-1.jpg?v=1783490388","url":"https:\/\/kinokuniya.com.my\/products\/9780273775089","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}