{"product_id":"9780241247006","title":"The Automatic Customer : Creating a Subscription Business in Any Industry","description":"\u003cp\u003eIn The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers\u003c\/p\u003e\n\n\u003cp\u003eThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers.\u003c\/p\u003e\n\n\u003cp\u003eThese days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.\u003c\/p\u003e\n\n\u003cp\u003eSubscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.\u003c\/p\u003e\n\n\u003cp\u003e'Read, apply and watch your bank deposits grow every month' Chris Guillebeau, bestselling author of The $100 Startup\u003c\/p\u003e\n\n\u003cp\u003e'If you have a business, or are thinking about starting one, this book will be the best investment you've ever made' Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big\u003c\/p\u003e\n\n\u003cp\u003eJohn Warrillow, the author of Built to Sell, is the founder of The Value Builder System™ where advisors help company owners increase the value of their business. Previously, he founded Warrillow \u0026amp; Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":52301363446071,"sku":"EB_BM1000_E05-03_KL","price":63.95,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780241247006-1.jpg?v=1789207148","url":"https:\/\/kinokuniya.com.my\/products\/9780241247006","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}