{"product_id":"9780240809588","title":"Understanding Broadcast and Cable Finance : A Primer for the Nonfinancial Managers (2ND)","description":"\u003cp\u003eUnderstanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.\u003c\/p\u003e","brand":"Focal Press","offers":[{"title":"Default Title","offer_id":52253307142455,"sku":"00000_00000_00000_00000","price":314.18,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780240809588-1.jpg?v=1783099961","url":"https:\/\/kinokuniya.com.my\/products\/9780240809588","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}