{"product_id":"9780230549210","title":"Ribbon Culture : Charity, Compassion and Public Awareness","description":"\u003cp\u003eThis book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":52253319856439,"sku":"00000_00000_00000_00000","price":297.93,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780230549210-1.jpg?v=1783099603","url":"https:\/\/kinokuniya.com.my\/products\/9780230549210","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}