{"product_id":"9780230391246","title":"Trust, Social Relations and Engagement : Understanding Customer Behaviour on the Web","description":"\u003cp\u003eExplains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":52254161731895,"sku":"00000_00000_00000_00000","price":595.92,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780230391246-1.jpg?v=1783099579","url":"https:\/\/kinokuniya.com.my\/products\/9780230391246","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}