{"product_id":"9780226069890","title":"Campaigning for Hearts and Minds : How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)","description":"\u003cp\u003eUseful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.\u003c\/p\u003e","brand":"University of Chicago Press","offers":[{"title":"Default Title","offer_id":52253028221239,"sku":"00000_00000_00000_00000","price":184.21,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780226069890-1.jpg?v=1784964198","url":"https:\/\/kinokuniya.com.my\/products\/9780226069890","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}