{"product_id":"9780199590735","title":"Creativity and Art : Three Roads to Surprise","description":"\u003cp\u003eMargaret Boden presents a series of essays in which she explores the nature of creativity in a wide range of art forms. Creativity is the generation of novel, surprising, and valuable ideas. Boden identifies three forms of creativity (combinational, exploratory, and transformational) each eliciting a different form of surprise.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":52253757374775,"sku":"00000_00000_00000_00000","price":731.43,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780199590735-1.jpg?v=1783098696","url":"https:\/\/kinokuniya.com.my\/products\/9780199590735","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}