{"product_id":"9780137571840","title":"Field Guide to Digital Transformation, a (The Pearson Digital Enterprise Series from Thomas Erl)","description":"\u003cp\u003eYour Complete Guide to Digital Transformation  \n\u003cbr\u003e \n\u003cbr\u003e A Field Guide to Digital Transformation is the definitive book on digital transformation. Top-selling IT author Thomas Erl and long-time practitioner Roger Stoffers combine to provide comprehensive, yet easy-to-understand coverage of essential digital transformation concepts, practices, and technologies in the format of a plain-English tutorial written for any IT professionals, students, or decision-makers.  \n\u003cbr\u003e \n\u003cbr\u003e With more than 160 diagrams, this guide provides a highly visual exploration of what digital transformation is, how it works, and the techniques and technologies required to successfully build modern-day digital transformation solutions. \n\u003cbr\u003e \n\u003cbr\u003e Learn from the experts and: \n\u003cbr\u003e \u003c\/p\u003e\n\n\u003cp\u003eDiscover what digital transformation is, why it emerged and when to apply it\n\u003cbr\u003eIdentify the significant business benefits that successful digital transformations can deliver and how to turn your organization into a \"disruptive\" force\n\u003cbr\u003ePrepare for and overcome the common challenges associated with digital transformation initiatives\n\u003cbr\u003eUnderstand the data-driven nature of digital transformation solutions and how they use and continually accumulate data intelligence\n\u003cbr\u003eUnderstand how digital transformation solutions can utilize AI technology for intelligent automated decision-making\n\u003cbr\u003eGain insight into customer-centricity and how its practices are applied as part of digital transformations\n\u003cbr\u003eExplore key digital transformation automation technologies, such as Robotic Process Automation (RPA), Internet of Things (IoT), Blockchain. and Cloud Computing\n\u003cbr\u003eExplore key digital transformation data science technologies, such as Artificial Intelligence (AI), Machine Learning, and Big Data Analysis and Analytics\u003c\/p\u003e\n\n\u003cp\u003e \n\u003cbr\u003e \n\u003cbr\u003e The book concludes with a uniquely detailed and highly visual real-world business scenario that provides step-by-step insights into how a digital transformation solution works, how it utilizes data intelligence to improve customer relationship building, and how it collects new data intelligence in support of enhancing future business capabilities.\u003c\/p\u003e","brand":"Addison Wesley","offers":[{"title":"Default Title","offer_id":52304567107895,"sku":"00000_00000_00000_00000","price":189.57,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780137571840-1.jpg?v=1783490253","url":"https:\/\/kinokuniya.com.my\/products\/9780137571840","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}