{"product_id":"9780060517120","title":"Crossing the Chasm : Marketing and Selling High-tech Products to Mainstream Customers","description":"\u003cp\u003eExamines marketing strategies for high-tech products and why they differ from those in other industries.\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":52253086712119,"sku":"00000_00000_00000_00000","price":97.46,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780060517120-1.jpg?v=1784962984","url":"https:\/\/kinokuniya.com.my\/products\/9780060517120","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}