{"product_id":"9781634875479","title":"Small Businesses, Big Ideas : Global Case Studies in Strategy, Marketing, and Entrepreneurship","description":"\u003cp\u003eIntroduces students to small businesses on four continents to help them understand the challenges inherent in running small businesses, as well as the strategies that lead to success. The book features an overview of each region along with an assessment of the small business landscape. Case study chapters open with an original introduction that helps students focus their reading.\u003c\/p\u003e","brand":"Cognella, Inc","offers":[{"title":"Default Title","offer_id":52377380978999,"sku":"00000_00000_00000_00000","price":844.93,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781634875479-1.jpg?v=1783226885","url":"https:\/\/kinokuniya.com.my\/ja\/products\/9781634875479","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}