{"product_id":"9781498516167","title":"Social Media and Integrated Marketing Communication : A Rhetorical Approach","description":"\u003cp\u003eSocial Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.\u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":52372743946551,"sku":"00000_00000_00000_00000","price":297.71,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781498516167-1.jpg?v=1783212039","url":"https:\/\/kinokuniya.com.my\/ja\/products\/9781498516167","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}