{"product_id":"9780765622679","title":"Visual Identity : Promoting and Protecting the Public Face of an Organization","description":"\u003cp\u003eA visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52276561281335,"sku":"00000_00000_00000_00000","price":498.4,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780765622679-1.jpg?v=1783124655","url":"https:\/\/kinokuniya.com.my\/ja\/products\/9780765622679","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}