{"product_id":"9780735204591","title":"27 Powers of Persuasion : Simple Strategies to Seduce Audiences \u0026 Win Allies","description":"\u003cp\u003eWith provocative excerpts from focus groups and courtroom testimony and behind-the-scenes insights from top political operatives, a guide to the art of persuasion explains how to unite with an audience, not conquer it; use language that lets people agree with you on their terms; get people to feel good about seeing things your way; and much more.\u003c\/p\u003e","brand":"Prentice Hall Press","offers":[{"title":"Default Title","offer_id":52278049833271,"sku":"00000_00000_00000_00000","price":146.28,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780735204591-1.jpg?v=1783121830","url":"https:\/\/kinokuniya.com.my\/ja\/products\/9780735204591","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}