{"product_id":"9780415171908","title":"The Active Consumer : Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy)","description":"\u003cp\u003eThis book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52268721078583,"sku":"00000_00000_00000_00000","price":1354.44,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780415171908-1.jpg?v=1783108908","url":"https:\/\/kinokuniya.com.my\/ja\/products\/9780415171908","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}