{"product_id":"9780292725355","title":"Border Radio : Quacks, Yodelers, Pitchmen, Psychics, and Other Amazing Broadcasters of the American Airwaves, Revised Edition","description":"\u003cp\u003eThis book traces the eventful history of border radio showing how border broadcasters pioneered direct sales advertising, helped prove the power of electronic media as a political tool, aided in spreading the popularity of country music, rhythm and blues, and rock, and laid the foundations for today's electronic church.\u003c\/p\u003e","brand":"University of Texas Press","offers":[{"title":"Default Title","offer_id":52259238707511,"sku":"00000_00000_00000_00000","price":200.19,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780292725355-1.jpg?v=1784953788","url":"https:\/\/kinokuniya.com.my\/ja\/products\/9780292725355","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}