{"product_id":"9780199587407","title":"Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands","description":"\u003cp\u003eCultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben \u0026amp; Jerry's, Holt and Cameron show how the theory works as an actionable strategy.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":52253787521335,"sku":"00000_00000_00000_00000","price":433.44,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780199587407-1.jpg?v=1783098687","url":"https:\/\/kinokuniya.com.my\/ja\/products\/9780199587407","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}